fead header01

Other actors examples


HolyGrail: standardization of tracer/watermark sorting as key enabler to improve recycling rates & recyclate quality

Company: multiple. Participant-led (P&G) Innovation project within New Plastics Economy (full-value chain collaboration project ; 19 members) .

Country: global (led out of Belgium)

Timeline:  2017-2020Short description: Many different systems to improve sorting efficiencies at Material Recovery Facilities and Recyclers (such as tracers and more recently watermarks) have been investigated via multiple (funded) projects. However, to ensure a successful entry into the market, it is crucial that the full packaging value chain agrees on a standard technology to avoid industry fragmentation. Project HolyGrail’s initial objective is to create a white paper on recommended technology route, that will be shared with key associations, companies, institutes in order to agree on such as standard.

 New Plastics Economy logo 2017 Horiz Blue

Contact person: Gian De Belder (debelder.g@pg.com)

Website: https://newplasticseconomy.org/




Petcore Europe ODR (opaque and difficult to recycle PET packaging) Work Group

Company: Petcore Europe (40+ companies involved in ODR)

Country: EU (led out of Belgium)

Timeline: 2016 - ongoing

Short description: full-value chain collaboration looking into recycling challenges of fast growing opaque and difficult to recycle PET containers. Main focus is on opaque PET bottles and full-body sleeved PET bottles.  




Contact person Gian De Belder (debelder.g@pg.com)

Website: http://www.petcore-europe.org/working-group-recycling-opaque-and-difficult-recycle-pet-packaging-odr